Van Gelder Jewellery | Baoli Collection

The Baoli Collection is inspired by a traditional architectural element, the Stepwells of India, and the concept of running, trickling water. The designs are a reflection of Van Gelder’s passion for traditional Indian Jewellery, combined with a fresh Western-centred perspective and modern interpretation of the rich Indian visual and cultural language. 

This beautiful connection is also what inspired the set design of this video. A visual mix between the Stepwells, M.C. Escher and the beauty of water.

Art Direction, Set Design: Melanie Schaap
Styling: Pieter van Loon
Video: Lemar Punte & Damian Scheepers
Production: Vivienne Meijjer
Company: Scrambled

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