Van Gelder Jewellery | Indian Summer Festival

For the Indian Summer Festival, we want to ensure that the beauty of the flower details in the jewellery catches the eye of the viewer. To achieve this, we decided to use kaleidoscopes to magnify these intricate details and bring them to life. Combined with the flowers from Pompon, the final result is an almost hypnotic connection between these two elements as they intertwine as one. 

Art Direction, concept: Melanie Schaap

Motion: Sjoerd Jones

Production: Charlotte Brugman

Company: Scrambled

Using Format