The Cigarette Case
Dutch scientists have recently shown that anxiety-provoking messages can work counter-productively (Peters, Ruiters & Kok, 2013.) By making confronting statements like “smoking is deadly” or seeing a picture of black lungs, people would stress so much that they would actually start smoking more.
People don’t stop smoking because a scary picture on a package say they have to. If someone stops with smoking they mostly do that for a loved one. So instead of seeing a warning message every time you want to grab a cigarette, you see a photo of the person you want to stop smoking for.
Let the person on that photo be your motivation.
Created by: Melanie Schaap and Bart Roggeveen