Dutch scientists have recently shown that anxiety-provoking messages can work counter-productively (Peters, Ruiters & Kok, 2013.) By making confronting statements like “smoking is deadly” or seeing a picture of black lungs, people would stress so much that they would actually start smoking more.

People don’t stop because a scary picture on a package say they have to. If someone stops with smoking they mostly do that for a loved one. So instead of seeing the warning message every time you want to grab a cigarette, you can now see a photo of the loved one you want to stop smoking for.

Let the person on that photo be your motivation.

Created by: Melanie Schaap and Bart Roggeveen 

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